We are constantly being nudged, we’re just not aware of it.
Nobel laureate Richard Thaler popularized the idea of a ‘nudge.’ A nudge “alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives,” he writes in his 2008 book of the same name. More broadly, we know that the way choices are presented (known as choice architecture) can encourage or discourage…
